四川旅游学院学报

乡村旅游高质量发展是落实我国经济高质量发展，助推乡村振兴的重要抓手。以黄河流域乡村旅游为研究对象，建立评价乡村旅游高质量发展的指标体系，利用熵权法确定各指标的权重。研究得出：关注创新发展和开放发展是实现黄河流域高质量发展和可持续发展的关键因素；黄河流域乡村旅游高质量发展水平存在明显地区差异，呈下—中—上游依次递减；发展质量在时间线上整体呈缓慢上升态势，乡村旅游产业效益发展速度滞后。基于此提出建议：(1)立足黄河流域自身生态基底，依靠创新驱动发展；(2)聚焦文化赋能，利用黄河流域特色文化，加快文旅融合进程；(3)协调流域省区间际经济文化互动，着力缩小区域差异，加快乡村旅游产业效益发展速度。

High-quality development of rural tourism plays a vital role in implementing high-quality development of China's economy and promoting rural revitalization. Taking rural tourism in the Yellow River Basin as the research object, an index system is established to evaluate the high-quality development of rural tourism, and the weight of each index of the index system is determined by using entropy weight method. The study concludes that: focusing on innovation and open development is the key factor to high-quality development and sustainable development in the Yellow River Basin; there are clear regional disparities in the level of high-quality growth of rural tourism in the Yellow River Basin, with the lower reaches leading, followed by the middle reaches, and the upper reaches falling behind. As a whole, the quality of development is slowly surging over time, but the benefits of the rural tourism industry are far from satisfactory. Based on this, the following recommendations are made for the development of the Yellow River Basin:(1) innovate for development based on the ecological foundation of the Basin;(2) promote cultural empowerment by utilizing the characteristic culture of the Basin, and accelerating the integration of culture and tourism;(3) coordinate economic and cultural interactions among the provinces and regions of the Basin with a focus on reducing regional differences, and accelerating the development of rural tourism for greater benefits.