四川旅游学院学报

宁波拥有独特的区位优势和丰富的文旅资源，随着国家级“一带一路”综合试验区的创建，为地方特色小吃产业发展提供难得的契机。厘清宁波特色小吃的现状，审视区位优势、城市品牌、政策环境等机遇，从经营理念、产品创新、老字号品牌、标准化程度、品质保证、行业管理等方面分析特色小吃产业发展面临的挑战。提出加强政策引领，助力老字号复苏；深挖文化内涵，打造知名品牌；融入“一带一路”,加强国际合作；整合多方资源，实现产业融合；助推标准化建设，确保科学合理；开拓网络营销，扩大消费市场等发展策略。

Ningbo has unique advantages in location and is rich in cultural and tourism resources. The establishment of the national “One Belt and One Road” comprehensive pilot area in Ningbo brings a rare opportunity for the development of the depressed local snack industry. This paper reviews the status quo of the snacks with local characteristics. It goes on to reflect on the opportunities in terms of geographic location, city brand, and support policy support, and analyzes the difficulties confronting the local snack industry by examining the management concept, product innovation, time-honored brand, standardization, quality assurance, industry management, and so on. Finally, it suggests that efforts be made in the following aspects: guide the recovery of time-honored brand with government policies; dig deep cultural connotations, build famous brands; integrate into the Belt and Road initiative and strengthen international cooperation; integrate multiple resources to achieve industrial integration; boost standardization construction in a scientific and reasonable manner; tap into network marketing, expand consumer market and other development strategies.