四川旅游学院学报

民族特色村赛是具有独特民族文化的群众性文体赛事，是推动乡村全面振兴的重要抓手。民族特色村赛由村民广泛参与，可促进乡村文化交流与经济发展。当前，以“村BA”为典型代表的民族特色村赛火爆出圈，其形成的旅游吸引力已成功带动乡村文化振兴及产业振兴，但对于民族特色村赛旅游吸引力的生成机制尚未进行深入探索。因此，文章以贵州“村BA”为例，基于共生理论对民族村赛旅游吸引力的生成机制进行探索分析。研究发现：(1)民族特色村赛旅游是依托先天资源禀赋并结合后天多维赋能而产生的“新消费”场景；(2)民族特色村赛旅游中当地政府、村民、游客和涉旅企业四个共生单元的相互作用会形成强劲旅游吸引力；(3)民族特色村赛旅游吸引力会反作用于“村赛”旅游发展，最终与赛事形成良性循环进而推动乡村全面振兴。

Ethnic characteristic village competitions are mass cultural sports events with unique ethnic cultures, and they serve as important drivers for promoting the comprehensive revitalization of rural areas.Widely participated in by villagers, ethnic characteristic village competitions can promote rural cultural exchanges and economic development.Currently, ethnic characteristic village competitions represented by the “CunBA” have gained popularity and gone viral, and the tourism attractiveness they have formed has successfully driven the cultural and industrial revitalization of rural areas.However, the generation mechanism of the tourism attractiveness of ethnic characteristic village competitions has not been deeply explored.Therefore, taking the Guizhou “CunBA” as an example, this paper explores and analyzes the generation mechanism of the tourism attractiveness of ethnic village competitions based on the symbiosis theory.The findings are as follows: First, the tourism of ethnic characteristic village competitions is a “new consumption” scenario generated by relying on innate resource endowments and combining them with multi-dimensional acquired empowerment; Secondly, in the tourism of ethnic characteristic village competitions, the interaction among the four symbiotic units of local governments, villagers, tourists, and tourism-related enterprises will form a strong tourism attractiveness; Thirdly, the tourism attractiveness of ethnic characteristic village competitions will in turn contribute to the development of “village competition” tourism, and finally form a virtuous circle with the competition to promote the comprehensive revitalization of rural areas.