四川旅游学院学报

数字技术作为数字经济时代的基础性创新力量，正通过深度重构文旅产业生态，成为推动文旅融合高质量发展的重要引擎。本研究从“逻辑—偏差—规范”三维视角切入，构建“理念革新—资源活化—结构优化—场景再造—业态升级”五维赋能框架，系统阐释数字技术与文旅融合发展的内在逻辑关系。研究发现，当前实践过程中存在数字技术更新换代快、数字孤岛与数字鸿沟、专业人才供需失衡、文化内涵挖掘不够、跨行业合作不足等现实困境。据此提出构建“技术赋能—数据治理—人才培育—文化挖掘—协同治理”五位一体的发展路径，旨在为实现文旅融合高质量发展提供理论参考与实践路径。

As a fundamental innovation force in the era of digital economy, digital technology is deeply restructuring the cultural tourism industry ecology and becoming an important engine to promote the high-quality development of culture-tourism integration.Starting from the three-dimensional perspective of “logic, deviation, and norm”,this study constructs a five-dimensional empowering framework of “idea innovation, resource activation, structure optimization, scene reconstruction, and format upgrading”,and systematically explains the internal logical relationship between digital technology and the integration and development of culture and tourism.The research finds that there are realistic dilemmas in the current practice, such as the rapid upgrading of digital technology, digital island and digital divide, imbalance of supply and demand of professional talents, insufficient mining of cultural connotation, and insufficient cross-industry cooperation.Therefore, it is proposed to construct a five-in-one development path of “technology empowerment, data governance, talent cultivation, cultural mining, and collaborative governance”.The objective is to provide theoretical reference and practical path for achieving high-quality development of culture-tourism integration.