四川旅游学院学报

红色旅游直观生动、寓教于乐的特点符合当代大学生的接受心理和现实需要，是大学生思想政治教育的有效载体。采用深度访谈研究发现，大学生红色旅游在沉浸式的体验感中推动集体记忆的个体化建构，家庭教育、地方依恋和身份归属都是驱动大学生主动参与记忆建构的内在因素。红色文化集体记忆建构过程中，大学生个体通过讲述红色旅游体验参与红色记忆建构，形成国家记忆的民间在场，以现实的生命需要形塑红色文化集体记忆，使国家记忆成为一种思想资源进入个体生命，在这种双向互动的过程中，完成集体记忆再生产，在红色文化传承中增强文化自信。

Red tourism is an effective carrier of ideological and political education for college students because it is intuitive, vivid and entertaining. Using in-depth interview research, this paper finds that, red tourism enables college students to complete the spatial transformation from “absence” to “presence”, and promotes the individualized construction of collective memories in the immersive experience. Family education, place attachment and sense of belonging are the internal factors that drive college students to participate actively in memory construction. In constructing collective memories of red culture, college students, as individuals, participate by relating their red tourism experience, making national memories present among the folks. They turn to the real needs in life to shape the collective memories of red culture, thus making national memories food for thought in individual lives. In this interaction, reproduction of collective memories is completed, with confidence in the red cultural heritage strengthened.